Prologue:

Summary:

This chapter was about information in space. It talks about how stores like Staples organize their stores to make buyers happier and buy more. This chapter also discusses how the digital world can hold much more information and product that the physical world yet still stay organized.

Quotes:

"Because the alternative universe exist. Every day, more of our life is lived there. It's called the digital world."

"you'll find doggie treats below eye level because it's something kids are more likely than their parents to put in the cart."

"A messy store is a disordered store is a failed store."

Connection:

I thought it was funny that the chapter mentioned that stores place dog biscuits at child eye height. When I was a kid I always begged my parents to get pet toy or treat for my dog or cat.

Chapter 1:

Summary:

This chapter was about the new order of order. This chapter discussed the organization of digital information. This chapter talked about digital music like iTunes and digital photo sites like flickr and photo bucket.

Quotes:

"By making music miscellaneous, Apple has captured more than 70 percent of the market."

"Bill Gates bought the Bettmann Archive, the most prestigious collection of historic photos in the United States, so he could bury it."

Connection:

When I read that iTunes has 70% of the music market I thought about how this book was published in 2007 and now iTunes probably has even more. It reminds me of Christmas, an exchange of iTunes gift cards. I got three just in stockings.

Chapter 2:

Summary:

Chapter 2 discussed Alphabetizing and order. Humans always try to create order by alphabetizing or organizing data in a easy to use way like the periodic table for chemicals. The book also discusses natural order and the order of Heaven.

Quotes:

"AAAAA Towing gets the most calls and kids named Zywitz get their snacks last."

"Alphabetical order is unnatural and arbitrary, it took a long time to be accepted."

Connection:

When the book said "kids named Zywitz get their snacks last" it made me laugh because my first name starts with an "A" and my last with a "C" so I was usually always one of the first. I had a best friend with the last name that started with "W" and we would joke about me getting to go first. Then one day in class we were choosing something really fun like the first people to go hold the kittens from the humane society and I was smiling because I thought I would be in the first group then my teacher changed things up and started with the end of the alphabet.